BIG 92.7 FM, in association with Heroes Project India has initiated a week long HIV and AIDS awareness campaign starting today to keep the public informed about the reality, myths and misconceptions about HIV and AIDS. The Campaign which will be carried out both on-air and on-ground will focus on spreading the right information and will urge people to stop discrimination towards HIV infected patients.
In terms of on-air promotions, BIG 92.7 FM will air eight questions related to HIV and AIDS everyday and listeners need to SMS their answers to 55454. The right answers for the questions will be given by an HIV infected person the next day who will also explain the reality about HIV and AIDS. On-ground it will be RJ YO YO who will go across to various locations and interact with people and ask them questions about HIV and AIDS and he will also hand out various literature related to HIV and AIDS to the people.
Tags: 92.7, aids, big, chennai, fm, HIV, India, play safe, radio, sex
